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China Removed Temporary Tariff on Australian Wine

Today, the Ministry of Commerce of the People's Republic of China announced the cessation of anti-dumping duties and countervailing duties on Australian wines. In Public Notice No. 11 of 2024, the Ministry officially lifted the temporary tariffs on Australian wine that had been in place since March 2021. Effective tomorrow, March 29, 2024, the import tariff on Australian wine will revert to zero under the bilateral Free Trade Agreement.

Australian wine exports to China reached a peak of $1.1 billion in 2019-20 but plummeted significantly following the imposition of tariffs. Consequently, the "new world wine" market in China saw a surge in wines from Chile, Argentina, and New Zealand. Despite this shift, Chinese consumers have long favored the quality and value-for-money offerings of Australian wine, which they enjoyed prior to the temporary tariff.

Over the past three years, the Chinese wine market has evolved into a more sophisticated and diverse landscape. Current trends include a preference for quality and personalized products, increased integration of artificial intelligence and digitalization, collaborative cross-industry branding efforts, and a growing emphasis on sustainability in production and distribution. Successfully navigating these trends demands a strategic re-entry approach to thrive in the vast yet competitive Chinese market.

At China and Beyond, we've been diligently preparing for this pivotal moment of tariff removal, streamlining our sales channels to ensure seamless distribution for Australian wineries. We're delighted to announce that our distribution subsidiary in China is fully equipped to facilitate full-channel B2C sales and B2B distribution for Australian wine reintroduction into the Chinese market.

Contact our office at today to discuss our partnership in distributing your wine in China.


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