Social Media Marketing in China

China and Beyond's social media marketing team in our Beijing office comprises the most talented and creative specialists in the field in China. Our team possesses deep-rooted insights into China's social dynamics, consumption trends, and consumer behaviours.

With a keen understanding of the market, we craft and execute result-driven social media marketing strategies tailored to brand's objectives. Pioneering channel marketing in China, we stand at the industry's forefront, delivering impactful campaigns that resonate with audiences across various platforms.

Social Media Marketing Project Management

Strategic planning and campaign ideation.
Content calendar management and cross-platform coordination.
Resource allocation, team management, and client communication.
Timeline and budget management.
Data analytics and insights collection.
Continuous optimization, risk assessment, and post-campaign analysis.

WeChat Marketing

Official account setup and verification.
Content creation, including articles, videos, and interactive posts.
WeChat Pay integration for seamless transactions.
Mini-program development for enhanced user engagement.
WeChat advertising management for targeted campaigns.

Weibo Marketing

Account setup and optimization for maximum visibility.
Content strategy development and management.
Weibo KOL (Key Opinion Leader) partnerships for influencer marketing.
Trend analysis and hashtag optimization.
Weibo ads management to reach specific demographics.

Douyin (TikTok) Marketing

Account setup and content creation tailored for the Douyin audience.
Trend analysis and viral content strategies.
Douyin KOL collaborations for brand promotion.
Douyin ads management to reach a wide audience.
Hashtag challenges and user-generated content campaigns.

Baidu SEO (Search Engine Optimization)

Keyword research and optimization for Baidu search.
Content localization to resonate with Chinese users.
Website optimization for Baidu's search algorithm.
Backlink building and authority establishment on Chinese domains.

Little Red Book (Xiaohongshu) Marketing

Account setup and content strategy development.
Collaborations with KOLs and influencers on the platform.
E-commerce integration for product promotion.
Paid advertising options for increased visibility.
User-generated content campaigns to enhance brand authenticity.

Bilibili Marketing:

Community building and engagement strategies on Bilibili.
Content creation tailored for Bilibili users.
Ads management for targeted campaigns.
Integration with other services for cross-platform promotion.

Live Streaming Marketing

Collaboration with popular live streaming platforms like Douyin, Taobao Live, and Kuaishou.
Live stream event planning and execution.
Product launches and demonstrations through live streaming.
Live stream influencer partnerships for wider reach and engagement.

KOL, KOC & Influencer Marketing

Identification and vetting of key influencers across various social media platforms.
Negotiation and collaboration with influencers for sponsored content.
Campaign management and performance tracking.
Long-term partnerships with influencers for sustained brand promotion.