Social Media Marketing in China

China And Beyond's social media marketing team in Beijing brings together talented, creative specialists with deep insight into China's social dynamics, consumption trends and consumer behaviour. We turn that insight into result-driven strategies tailored to your brand's objectives. Two things set us apart.

AI-enabled social media marketing.

In the age of AI, Chinese consumers use Chinese AI to discover and research brands, and every platform ranks content differently. China And Beyond understands how these algorithms work, and we are a pioneer in applying AI to social media marketing in China, so your brand can be discovered by AI and recommended by AI. Our team directs and reviews every campaign.

Channel marketing for targeted results.

We are at the forefront of channel marketing in China. We choose the right platforms and channels for your brand, tailor each campaign to the audience on that channel, and focus your budget where it reaches the most relevant buyers, so you get the maximum return.

Social Media Marketing Project Management

Strategic planning and campaign ideation.
Content calendar management and cross-platform coordination.
Resource allocation, team management, and client communication.
Timeline and budget management.
Data analytics and insights collection.
Continuous optimization, risk assessment, and post-campaign analysis.
AI-driven analytics and campaign optimisation, reviewed by our team.

WeChat Marketing

Official account setup and verification.
Content creation, including articles, videos, and interactive posts.
WeChat Pay integration for seamless transactions.
Mini-program development for enhanced user engagement.
WeChat advertising management for targeted campaigns.

Weibo Marketing

Account setup and optimization for maximum visibility.
Content strategy development and management.
Weibo KOL (Key Opinion Leader) partnerships for influencer marketing.
Trend analysis and hashtag optimization.
Weibo ads management to reach specific demographics.

Douyin (TikTok) Marketing

Account setup and content creation tailored for the Douyin audience.
Trend analysis and viral content strategies.
Douyin KOL collaborations for brand promotion.
Douyin ads management to reach a wide audience.
Hashtag challenges and user-generated content campaigns.

Baidu SEO (Search Engine Optimization)

Keyword research and optimization for Baidu search.
Content localization to resonate with Chinese users.
Website optimization for Baidu's search algorithm.
Backlink building and authority establishment on Chinese domains.

Little Red Book (Xiaohongshu) Marketing

Account setup and content strategy development.
Collaborations with KOLs and influencers on the platform.
E-commerce integration for product promotion.
Paid advertising options for increased visibility.
User-generated content campaigns to enhance brand authenticity.
AI-assisted posts built around what RedNote ranks, including comments, shares and search.

Bilibili Marketing:

Community building and engagement strategies on Bilibili.
Content creation tailored for Bilibili users.
Ads management for targeted campaigns.
Integration with other services for cross-platform promotion.

Live Streaming Marketing

Collaboration with popular live streaming platforms like Douyin, Taobao Live, and Kuaishou.
Live stream event planning and execution.
Product launches and demonstrations through live streaming.
Live stream influencer partnerships for wider reach and engagement.

KOL, KOC & Influencer Marketing

Identification and vetting of key influencers across various social media platforms.
Negotiation and collaboration with influencers for sponsored content.
Campaign management and performance tracking.
Long-term partnerships with influencers for sustained brand promotion.