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Expression of Interest: Selling Directly To Chinese Consumers on Australia's online Flagship Store in China- Australia Pavilion on the Largest e-Commerce Platform in China
China and Beyond has partnered with the Export Council of Australia and JD.com to enable Australian brands to directly access Chinese consumers via the Australian National Pavilion on JD.com—one of China’s largest B2C e-commerce platforms.
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Through this initiative, exporters can enter the China market with a streamlined, end-to-end solution. Depending on operational preference, goods can be delivered either to a consolidated warehouse in Australia or shipped directly to China. From there, China and Beyond manages the full process, including sales operations, cross-border logistics, online customer service, payment collection, and order fulfilment.
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This model simplifies exporting by removing traditional intermediaries and reducing operational complexity—allowing Australian businesses to engage with China as efficiently as they would in a domestic market environment.
We are currently prioritising high-demand categories including cereals, edible oils and nuts, beverages (including low-alcohol options), snacks and confectionery, health and wellness products, fashion and wool, baby and maternity goods, natural skincare, and personal care items.
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Participation in the Australian National Pavilion is curated to ensure brand quality and positioning. As such, availability is limited. We invite interested exporters to register their interest, with all information treated confidentially by China and Beyond and the Export Council of Australia.
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Our team will review submissions and contact shortlisted brands to discuss next steps.
Expression of Interest
Please fill the form below to express your interest in selling on the Australia Pavillion of Premium Brands authorised by the Export Council of Australia, and operated by China and Beyond in partnership with JD.com.